SET YOUR BUSIENESS APART WITH MARKETING, STRATEGY AND SOCIAL MEDIA MANAGEMENT
Don’t waste time posting meaningless content— drive traffic and sales with content that attracts your target audience and engages your following.
Marketing strategy— the key to making your business attractive to your target audience.
According to Investopedia, the key takeaways of a marketing strategy are:
A marketing strategy is a business's game plan for reaching prospective consumers and turning them into loyal, engaging, interactive consumers.
Marketing strategies should revolve around a company's value proposition. A value proposition are the things that make your operation, you! This facet will help your target audience get to know, like and trust you and ultimately be able to relate with your content.
The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies. We don’t want to recreate the same ol’ wheel when it comes to starting a new business. We want to introduce a new, better, different wheel to better serve the industry you’re jumping into. The marketing strategy behind our marketing plan will allow our potential consumers to see the benefits, and value of utilizing our product or service and ultimately lead them to purchase!
marketing strategy.
What does it look like?
Is your social media portfolio converting?
Whether the Lauren Schmid Marketing + Design team manages your social media, or if you are managing your own social media channels, Lauren will sit down with you on a quarterly basis and analyze your social media insights (see photo on left) to make sure your marketing strategy is effectively aligned with your goals, and converting your audience into loyal consumers.